Cost versus Value

Too often, I hear from professionals that their clients are "fee sensitive".  But, usually, they are service sensitive.  If we make the mistake of focusing on cost, so too will our clients.  The real secret is to offer more value.  If we can create value, clients will happily pay us more.  Watch this short video for more detail.

It’s short (around 3 minutes), and it’ll help you increase the value that you deliver.

To your success,


P.S. Whenever you’re are 4 ways I can help you grow your accounting business:

  1. Grab a free copy of my book.  It’s the road map to attracting prospects, signing clients, and scaling your accounting business. — Click Here
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  3. Join our Implementation Program and be a Case Study.  I’m putting together a new coaching case study group at Maverick Profit Builders this month... stay tuned for details. If you’d like to work with me on your client-getting and scale plans... just reply to this message and put “Case Study” in the subject line.
  4. Work with me and my team privately.  If you’d like to work directly with me and my team to take you from 6 to 7 figures... just send me an email at and put “Private” in the subject line... tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!



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